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The Whigs won the presidential election of 1840 primarily due to their effective campaign strategy, which portrayed their candidate, William Henry Harrison, as a man of the people, contrasting him with the incumbent President Martin Van Buren. The Whigs capitalized on the economic troubles and dissatisfaction with Van Buren's administration, particularly the Panic of 1837. They also utilized modern campaign techniques, including rallies and slogans like "Tippecanoe and Tyler Too," to energize voters. Additionally, the Whigs presented a unified front, drawing support from various factions disillusioned with the Democrats.

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