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Long is a term used to the strategy where the person buys a stock and holds it for a long period of time. He is not a trader. He just buys the stocks and holds them for a long time before he sells it.

Short is a term used to the strategy where you sell stocks that you do not own. When an expert traders spots that the price of a stock is tumbling, he would borrow stocks of that company and sell them now at a price and then buy them back after say an hour of trading at a lower price and replenish them to the one who lent the shares. This way, he makes a profit out of the fall in prices of a stock.

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