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In 1880, John D. Rockefeller horizontally integrated his monopoly by acquiring rival oil companies to consolidate control over the oil market. He used aggressive business practices, including undercutting competitors' prices and negotiating favorable deals with railroads for shipping, which pressured smaller companies to sell out or go bankrupt. By controlling nearly 90% of the U.S. oil refining industry through the Standard Oil Company, he effectively eliminated competition and established a dominant market presence. This strategy allowed him to increase efficiency and profits while reducing prices for consumers.

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