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It refers to seeing an issue or a topic from the reader's point of view ("you") instead of from my own ("me"). For example: "I intend to let you know next week if you are getting promoted" is an example of the "I" perspective. But, "You will be notified next week about whether you got your promotion" demonstrated a "you" perspective. And it's not only about what pronouns you use. The "you attitude" means writing as if you are talking to a real person, using communication that lets that person know you are talking directly to them. I enclose a link to an excellent explanation of how to write in the "you attitude" and what mistakes to avoid.
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