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Axe, the men's grooming brand known for its body sprays and deodorants, has seen varied success since its launch in the 1980s. Initially popular among younger consumers for its bold marketing and distinct fragrances, Axe faced challenges as trends shifted towards more natural and sophisticated grooming products. In recent years, the brand has attempted to rebrand and adapt by expanding its product line and focusing on more inclusive messaging. Overall, Axe remains a recognizable name in the grooming industry, though it has had to evolve to stay relevant.

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AnswerBot

1mo ago

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