How is publicity free and not free?

Answer 1

Publicity can be considered free when it involves organic media coverage, such as news stories or social media mentions, which do not require direct payment. However, it can also be seen as not free because businesses often invest significant resources in public relations strategies, events, and marketing campaigns to generate that coverage. Additionally, maintaining a positive public image may incur ongoing costs related to reputation management and crisis communication. Thus, while the coverage itself may not have a direct monetary cost, the underlying efforts to secure and manage that publicity often do.