How much does it cost to market a game?

Answer 1

The cost to market a game can vary widely, typically ranging from a few thousand to several million dollars, depending on factors like the game's scale, target audience, and marketing strategy. Indie games might spend around $10,000 to $100,000, while larger titles can exceed $1 million, especially with extensive advertising, influencer partnerships, and promotional events. Ultimately, the budget should align with the game's potential revenue and overall goals.