What are the advantage and disadvantage of berlos model?

Answer 1

Berlo's SMCR model of communication, which stands for Source, Message, Channel, and Receiver, offers clarity by breaking down the communication process into distinct components, allowing for a better understanding of how messages are crafted and received. Its advantage lies in its straightforward structure, making it easy to apply in various contexts. However, a disadvantage is that it oversimplifies the communication process, neglecting factors such as feedback and context, which can significantly influence understanding and effectiveness. Additionally, it may not adequately address the complexities of interpersonal or cultural communication.