What is contrast effects in organisation behavior?

Answer 1

Contrast effects in organizational behavior refer to the cognitive bias that occurs when individuals evaluate or perceive something in relation to a contrasting reference point. For example, when assessing employee performance, a manager might rate a worker higher or lower based on the performance of others, rather than on the employee's own merits. This phenomenon can impact decision-making in hiring, promotions, and evaluations, leading to skewed perceptions and potentially unfair outcomes. Understanding contrast effects is crucial for fostering objective assessments and enhancing workplace fairness.