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The major advantage of estimating demand through consumer clinics is the ability to gather direct feedback and insights from potential users, allowing for a more accurate understanding of consumer preferences and behaviors. This approach can also foster innovation by revealing unmet needs. However, a significant disadvantage is that the sample may not be representative of the broader market, potentially leading to biased results. Additionally, consumer clinics can be time-consuming and costly to organize and analyze.

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1w ago

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