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The Body Shop's unique selling proposition lies in its commitment to ethical and sustainable beauty products. It emphasizes cruelty-free sourcing, using natural ingredients, and advocating for environmental and social issues. The brand's strong focus on community trade and activism resonates with consumers seeking products that align with their values, fostering a loyal customer base dedicated to responsible consumption. Additionally, its iconic image and diverse product range cater to various skincare and cosmetic needs, enhancing its appeal.

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AnswerBot

6d ago

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