Lowe's Calming Green Paint Commercial

Answer 1

What about it?

I've discussed this ad on my blog at

http://annares.wordpress.com/2009/05/25/kids-and-kommercialism-iv/

but without a specific question it is a bit difficult to provide an answer.

Here's some possible answers though:

The "calming green" effect is real, though obviously not as pronounced as it is made to seem in the ad. There was some serious research done on this ages ago (1950s or 1930s) that I have been unable to locate a specific reference for. This research was used to select paint schemes particularly for institutional settings - schools, hospitals and prisons. A lot of more recent research into paint/decor has focused on consumers and consumer settings - how to encourage people to buy, discourage them from stealing, discourage people from sitting around too long (in malls, fast food joints, etc.).

The boy is reading "War and Peace" (Tolstoy) and the girl is reading "Sense and Sensibility" (Jame Austen) - in an incredibly blatant bit of gender stereotyping.