What nicknames were given to the sears and roebuck catalog?

Answer 1

The Sears and Roebuck catalog was commonly referred to as the "Wish Book" due to its extensive selection of consumer goods, allowing customers to "wish" for items they desired. It was also called the "Consumer's Bible" because it provided a comprehensive guide to purchasing everything from clothing to household items. These nicknames reflected its significant role in shaping American retail and consumer culture.