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There really was a John Higgins, but the 'C' was added by a Sears marketing executive. He had nothing to do with sporting goods, but was head of the Sears Roebuck accounting department for many years. His name was used on sporting goods sold by Sears from 1908 to 1961, but he was not paid a royalty for its use. Probably because with the middle initial added, it wasn't his legal name.

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18y ago

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