age/maturity, vocabulary and familiarity with jargon, levels of expertise regarding your subject matter, language barriers, national origins.
are their needs, values, attitudes, gender, language and culture.
Aside from the choice of subject, elements to consider include syntax, tone, and vocabulary. These need to be keyed to the specific audience for best effect.
In literature, the audience refers to the group of readers or listeners that the writer is addressing or targeting with their work. Writers consider their audience in order to effectively communicate their message and connect with their readers. Understanding the audience's characteristics, interests, and expectations helps writers tailor their writing to resonate with the intended readership.
The size of the audience can affect various characteristics of a speech. For instance, the delivery style may need to be adjusted depending on whether the audience is large or small. The level of audience interaction, such as question-and-answer sessions, may also be impacted. Additionally, the speaker's ability to connect with and engage the audience may differ based on audience size.
The first thing you need to consider is your audience. What are the demographics and sociographics of your audience. If your target audience is younger (20 somethings), you may want to incorporate social media into your marketing strategy. If your target audience is mid-50's, you may want to do more print or email marketing. Knowing your audience and how they purchase is key to success of any marketing campaign.
When adjusting your writing to a particular audience, you should consider using language and tone that resonates with them. This includes using vocabulary that they are familiar with, adopting a formal or informal tone based on the audience's preferences, and tailoring the style to match their level of knowledge or expertise. Additionally, consider the cultural background and any specific jargon or terminology that your audience may be familiar with.
Who is the audience?What does the audience want to know?What is the best way to provide the audience with the information they want?
To understand what infotmation will best persuade you audience
When you write a business message you must consider your audience. You must also consider the message you want to send so that no one is confused.
so that you know which kinds of information will best persuade your audience
Three common media characteristics are audience, time lag, and ownership.
diction.