Describe the four point plan for structuring business communication?

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Four Point Plan For Structuring Messages Many communications are short and routine. You can write or dictate them without any special thinking or preparation. However, documents that are not so routine need more thought and careful planning. This 4 point plan provides a useful but simple framework for structuring all written communications: 1. INTRODUCTION (Background and Basics)
  • Why are you writing?
  • Set the scene.
  • Maybe refer to a previous letter,
  • contact or document.
2. DETAILS (Facts and Figures)
  • Give information/instructions.
  • Ask for information.
  • Provide all relevant details.
  • Separate into paragraphs.
  • Ensure logical flow.
3. RESPONSE or ACTION (Conclusion)
  • Action the reader should take.
  • Action you will take.
  • Give a deadline if necessary.
4. CLOSE (A simple one-liner)
  • Sometimes all that is needed is a simple one-line closing sentence.

Here is an example of the 4 point plan in this e-mail message. From abcxyz@xyz.com Date 14:10:03 12:30:45 To abcd@abcdefg.com CC Subject 25th anniversary video Dear abcd Thank you for inviting me to visit your studios last week. I was most impressed by your new facilities. Intro I am delighted that you can accept our invitation to produce a video to celebrate the company's 25th anniversary. This is a very special landmark in our history, and it is important that this video portrays both past, present and future. Details I look forward to receiving a draft outlining your thoughts for this special video. Please send this to me by 30 October together with your approximate costings. Action If you need any further information please give me a call on 275****. Close Best wishes abc xyz
Marketing Manager
ST Electronics
www.xyz.com
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