In choosing communication medium, factors that must be considered should include the nature of the message, the targeted audience, and technology (in terms of the ability of the recipient to decode the information), the urgency of the information to be communicated in (accordence to the period of time in which one wants the info. delivered).
The media planner has to know the capacity of the major media types to deliver reach, frequency, and impact. The major advertising media along with their costs, advantages, and limitations are to be well understood.
Every media plan requires that specific media types be selected - Doordarshan, Direct mail, satellite TV, newspapers, magazines, etc. Media planners must consider several variables before choosing among major types:
Target -audience media habits:
This is the most important factor. Housewives watch more of television, whereas, working women go for magazines. Again television programmes have different viewers. For instance, "world this week" is viewed by teenagers and young adults. Therefore, it would be advisable to advertise during "World this week" such products which are of interest to teenagers and young adults. Radio and television are the most effective media for reaching teenagers.
Products:
Products that require demonstration can suit for television. For example, the demonstration of the use of a vacuum cleaner by Eureka Forbes. Financial advertising such as new issue of shares is good in newspapers. Women's dresses are best shown in color magazines, and Polaroid cameras a best demonstrated on television. Media types have different potentials for demonstration, visualization, explanation, believability, and color.
Again there are media restrictions on certain products. For instance, alcoholic drinks and cigarettes cannot be advertised in press as well as on DD and AIR, hence these two options are totally ruled out.
Message:
The type of message dictates the type of media. For example, an ad that features technical information is best suited for specific magazines. Again, an ad from retailer announcing major sale on discount requires more of local newspapers.
Cost Factor:
Television is very expensive, where as, radio is very economical. However, cost is not the only factor, even if it is calculated on the basis of cost per- person reached. The impact of the media is to be taken into account
Several factors should be considered when selecting secondary storage media. The first factor is what purpose the media storage is to be used for. The next consideration is the size of the media storage units needed. Price will have a great impact on what selection is made. Speed is another consideration, the buyer should understand how accessible this media will be. Compatibility with other storage units must also be considered. Finally desired portability is another consideration.
There are many factors that influence the selection of a catering system. One factor is the type of food you want served.
cost,speed,distance and expandability,environment,security...
Language and media bias are the factors that limit the impact of the mass media on American politics. Media bias can cause news channels to interpret the same events completely different.
three influences on the selection process
Environmental factors ARE evolution by natural selection. The immediate environment is the selector of the organisms that are differentially successful against the immediate environment.
Each of the following factors contribute to the presidential selection system we use today except
Each of the following factors contribute to the presidential selection system we use today except
invairoment
Mutation and natural selection.
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