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Environmental threats to a business are those that originate outside of the organization. They are things that the business cannot control. The two most common environmental threats are economic and competition. In the case of a bicycle company, competitors are a key environmental threat. Cycling is a recreational activity and is not a basic necessity of life. In a bad economy, luxuries such as bicycles may experience economic downturns. Another threat is that cycling is seasonal in some climates. Business may take a downturn during the winter. The availability of bike trails and local ordinances regarding bicycles may also post a threat or an opportunity, depending on the case.

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Q: How are the following prepared strategic advantage profile environmental threat opportunity profile take the case of a bicycle company for discussion?
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