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How did SXSW help Twitter grow?

Updated: 8/18/2019
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Founded in 2006, Twitter didn't gain a large following until the SXSW Interactive conference in 2007. In that week alone, tweets on the site jumped from 20,000 a day to 60,000 a day and gained the attention of prominent bloggers and won the festival's Web award.

Many consider their launch at the 2007 SXSW to be the tipping point for their popularity.

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