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Global marketing needs to take into account the variety of cultures around the world. Wherever you are marketing, your message needs to be customized for the particular region you are marketing to. Domestic marketing is relatively simpler because people in America speak the same language (for the most part). But customization for particular regions is still necessary for successful marketing. Read more: http://bit.ly/1nmchfe

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Q: How global marketing differs from domestic marketing?
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