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How is wine marketed?

Updated: 8/19/2019
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12y ago

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In the United States wine and all other Alcoholic Beverages must be distributed through what is called the three tier system, developed upon the repeal of national prohibition in 1933.

In the three tier system producers of alcohol are prohibited from either wholesale operations or retail operations. Similarly, wholesalers are prohibited from being or owning producers or retailers, nor can retailers own wholesalers or producers. This separation into three completely different groups makes the economic and political interests of producers, distributors and retailers fundamentally different and often in conflict with each other.

The result is that there is no single alcohol beverage industry in the country -- no "Big Alcohol."

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