It depends on how much the business can afford to spend/how big the business is.
For example, Coca-Cola can afford to spend billions on advertisements, due to its popularity, whereas a small business could probably only be able to afford to spend a couple of hundred, etc.
There are many types of advertisements here. 1.) Matrimonial advertisements 2.) Property advertisements 3.) Service advertisements 4.) Business advertisements 5.) Education advertisements 6.) Announcement advertisements 7.) Tours & Travels advertisements 8.) Astrology advertisements
The marketing department ensures that advertisements for the company appeals to customers. They conduct research to determine what customers are looking for in their markets.
Coca-Cola famously used Santa Claus in advertisements during the Christmas season. Coke was not, however, the first soft drink company to utilize Santa in ads. White Rock Beverages used Santa Claus in advertisements several years before Coke did.
The impact of advertisements: Product Awareness.
Job advertisements are the advertisements run on websites or in newspapers, or even posted in windows, when a business has a job vacancy. These advertisements exist to let people know that there is a job for which they can apply.
Expenditure on Advertisements is one of the main expenditures large organizations incur. Every organization would spend atleast 2-5% of their revenue on advertisements to reach out to new customers and to retain existing customer base. If every company shells out 2% of their revenue imagine the kind of money involved in advertisements. It is billions and billions of dollars.
through company advertisements
The Macy company has spent a lot of money on advertising. Macy's company spend 762 million on one advertisement.
If the person is not authorised to use the company credit card, anything they spend is fraud - no matter how much or how little the amount !
arbitrary approach
If a company budgets $800 for maintenance with an acceptable varience of 5%, then the company can spend up to $840. ($800+5%)
about that much
In the year 2013 the Target company spent an estimated 1.62 billion dollars on advertising. This company has stated they spend between 2 and 4 percent of their revenue on ads.
Once can view Ameriquest TV advertisements on some US network affiliates. You can also watch them on YouTube. They are a series of amusing advertisements from the Ameriquest Mortgage Company.
It is not unusal for a company to spend 10% of it's budgets on marketing. Smaller businesses have less resources avialable to them however.
Digitas is a company that specializes in communications and advertising. This company employs artists and technicians that help in creating advertisements.
Stakeholders can voice their opinions of advertisements. When an advertisement contradicts what a stakeholder stands for, they can apply pressure to get the company to change the ad.