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How often is a political party platform written?

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American political parties are organized on a national, state, and local basis. Every four years, the parties hold a national convention to nominate a presidential and vice presidential candidate. They also meet to approve a party platform of issues and positions upon which the candidates will run. A party platform is a set of principles, goals, and strategies designed to address pressing political issues.
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Why do third parties so often fail in American politics?

There are several reasons why third parties generally fail in the USA. For a start the two main parties appeal to such a broad range of voters that they cater for most issues