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.................So I have to consider every aspect of the above factors in marketing the leather goods of Zideo International. The zideo should target the leather market and understand the leather goods consumers.

Understanding customer needs and wants is not always simple. Some customers have needs of which they are not fully conscious or they cannot articulate their needs or they use words that require some interpretation. There are five types of needs. They are stated needs, real needs, unstated needs, delight needs, and secret needs. Responding only to the stated need may shortchange the customer. Besides, various activities should be followed to increase the sales of Zideo's sales........................

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Q: Imagine that you are the Marketing Manager of Zideo International Agra manufacturing leather goods which are the steps you will take to promote sales?
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