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Informational social influence versus normative social influence?
Wiki User
∙ 12y ago
Informational Influence and Normative Influence are both categorized under conformity in sociology.
Informational is basically when we conform to others behavior because we believe it provides information about reality. It is often when we care about getting the right answer and trying to be rational. It also deals with the "Maybe they know something I don't know" phenomenon. An example could be choosing to eat at a busier restaurant opposed to the empty one, or imitating the locals when outside your country.
In contrast, Normative Influence is when we conform to others behavior because they expect us to. This is when we believe conforming may have positive consequences, such as approval or the enhancement of our reputation, or when we believe not conforming may have negative consequences, such as disapproval or punishment. An example of Normative Influence is laughing at a joke you don't get, or agreeing with an opinion you believe others have.
Wiki User
∙ 12y ago
Informational social influence occurs when individuals conform to a group's behavior or beliefs because they believe others possess accurate knowledge. Normative social influence involves conforming to group norms to gain approval or acceptance and avoid rejection or social disapproval.
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