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Is it legally necessary to constantly use the trademark symbol if the same trademark appears repeatedly in an article or is using the symbol once at the beginning of the article enough?

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It is not "legally necessary" to use the trademark symbol EVER (unless you have a license agreement from the owner that says otherwise). However, some registration owners (and their lawyers) like to show off their ownership, and the occasional use within an article may be used to undermine a later defense of ignorance. However, just the fact that a mark IS REGISTERED is considered "notice to the world" of the rights. It is much more important to use TM (or SM) to signify a claim to ownership of an UN-registered trademark/servicemark, so that readers will understand it is not intended to be a generic or descriptive term and has proprietary value.
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