0
According to the "Beverage Digest," two companies controlled approximately 70% of this industry in 2009 -- Coca-Cola Co. at 41.9% and PepsiCo at 29.9%. Their nearest competitor was Dr. Pepper Snapple at 16.4%, then Cott Corp. (Cott, RC, Vintage, and other brands sold through Wal-Mart and other retailers) at 4.9%. This market has been termed a "differentiated product oligopoly" -- that is, they differentiate themselves on the basis of product characteristics but use three main methods of promotion -- price (mostly promotional offers), advertising, and new brands. "New brands" is sometimes product extensions such as Diet Coke or Pepsi, but can also include entirely new products (such as Mello Yello [Coca-cola] and Sierra Mist [PepsiCo]).
Wiki User
∙ 13y ago
Add your answer:
Earn +20 pts
What kind of market structure is the soft drinks industry?
An oligopoly.
Why are soft drinks considered bad for you?
Soft drinks being bad for you is a very popular myth, they are actually no worse than other drinks like apple juice. As with everything it is the amount consumed that makes the difference. That being said, high fructose corn syrup used in soft drinks is not as healthy as the natural sugars in juices.
Is asda a monopoly or oligopoly?
oligopoly
Is sainsbury's monopoly or oligopoly?
Oligopoly!
Is comcast a monopoly or oligopoly market structure?
Oligopoly
What kind of market structure is the soft drinks industry?
An oligopoly.
Why are soft drinks called soft drinks?
It was named after its creator, Dr. Malcom Pepper.
What is the pH soft drinks?
Soft drinks are generally acidic.
How do soft drinks affect teeth?
Because soft drinks have sugar
Do soft drinks affect teeth?
Because soft drinks have sugar
What is alphonso in soft drinks?
Alphonso in soft drinks is a type of brand of soft drinks that is found in the Mango variety and it is called the Mango Alphonso.
What is the difference between alcoholic drinks and soft drinks?
Soft drinks are soda-based drinks which do not contain alcohol or its components... thus it is also called a non-alcoholic drink. Alcoholic drinks are alcohol-based drinks... also known as hard drinks.
What is a collective noun for drinks?
There is no specific collective noun for soft drinks. The collective noun for drinks will work, a round of soft drinks.
What is the population of Asahi Soft Drinks?
The population of Asahi Soft Drinks is 2,006.
What is Asahi Soft Drinks's population?
Asahi Soft Drinks's population is 1,400.
How many soft drinks does Pepsi make?
how many soft drinks does pepsi have
Why drinks are named as soft drinks?
"Hard" drinks contain alcohol. Anything without alcohol is a soft drink.
