Market share of Coca-Cola in rural India in 2009?

already exists.

Would you like to merge this question into it?

already exists as an alternate of this question.

Would you like to make it the primary and merge this question into it?

exists and is an alternate of .

when used properly, the word knowledge base system can increase productivly and reduce frustrations by minimizing the time spent learning how to use word
2 people found this useful
Ω

What is share market?

Answer . Companies raise capital money for running and expanding their businesses from the public and other institutions. They allot shares of the company to them in return. The shares have certain monetary value. Depending on the performance of the company, the share price goes up or down. The holder of the shares can buy or sell the shares through a stock exchange, this is known as Sharemarket.

What is market share?

Answer . market share is the portion of the consumer base, in a given industry, that is controlled by any one of the competitive companies in that industry. For example. 100,000 people buy toilet paper, amounting to 100,000 dollors in total market size. There are only 2 companies that sell toilet paper, brand A, and brand X. If 75% of the 100,000 people buy brand X, then Brand X have made 75,000 dollors and have achieved 75%market share, and Brand A has only 25%

What is Coca Colas marketing mix?

the products they sell, where they sell them, how they promote them (advertising, packaging etc.), and also the pricing strategies they use. xx

Difference between rural and urban marketing?

Urban and rural communities have historically had different demographics, interests and opportunities. While the communications boom of the late 20th century, most notably the advent of the Internet, is blurring the lines somewhat, there are still broad differences. These differences often necessitate varied marketing strategies for companies wishing to sell to both markets. . Demographics The demographics of rural America have been changing in recent years. Some resort or recreation areas have seen an influx of new residents whose tastes and demographic profiles may be quite different from their neighbors'. However, generally speaking, rural residents still tend to be more homogenous than their urban counterparts and tend to share cultural and religious values. They are more likely to be blue collar than white collar, and tend to make less money on average. An ad campaign aimed at a rural market would therefore necessarily be different from one aimed at an urban market. A rural car dealership, for example, might stress affordability and a trusted brand over green technology or new design features, which might have more appeal at an urban dealership.. Access Rural areas are by definition remote from city centers; they therefore, do not enjoy the same easy access to major shopping venues that city dwellers enjoy. A marketing plan targeting rural consumers might rely on Internet sales or a partnership with stores already serving the rural area. Its message would be less likely divided into different versions for different consumer subgroups. A marketing campaign aimed at urban consumers might need to be broken into subsets to appeal to the many diverse groups within the marketing area. It would also need to be more unusual or aggressive to stand out from the sea of ads competing for urban consumers' attention.. Culture Rural and urban America have many cultural characteristics in common, yet some differences apply. An ad featuring a popular country music star would be more favorably received in rural markets, as an ad featuring jazz would likely be well-received in an urban market. An ad using words like "dependable," "traditional" and "values" might resonate best with rural consumers, while words such as "innovative," "fresh" and "new" might have more appeal to an urban consumer. Marketing that blends in with the cultural norms of each community is more likely to result in sales.. Methods Consumers who live in a rural area where change is slow to take place may respond best to one-on-one marketing done by salespeople who take the time to establish themselves in the community and earn trust. However, the same personal, get-to-know-you approach might be viewed with suspicion in an urban setting, especially if a no-nonsense, factual selling technique is the norm. It's wise to take note of the sales techniques that are already working, when drawing up a location-specific marketing campaign..

Is coca-cola mass market or niche market?

I would have to say mass market due to the overall market reach and exposure. While the market reach may be extensive however, their commercials can be directed towards a niche at times. The majority of their marketing though is mass.

What is Coca Cola marketing strategy?

There are a number of different marketing strategies that Coca Colauses to sell their products. They use advertising with happy peopleand young children for example.

Meaning of rural marketing?

rural marketing is promotion of a company's products in the rural market buy using strategies which differs from that of urban market, the rural market is more price sensitive bt it has preference for quality.

What is rural credit market?

Rural credit market refers to the provision of cheap resources bythe governments to farmers in a myriad of institutional settings.The governments are usually supported by the bilateral andmultilateral aid agencies.

Definition of rural marketing?

Rural marketing is the process of marketing in rural areas. it includes the adoption of various marketing strategies and policies in rural market with a view to convert the needs and wants of rural people into demand.

Difference between rural marketing and urban marketing?

Rural marketing would be using advertising mediums and strategy to reach people located in less populated, non-metropolitan or "country" areas. Urban marketing would be just the opposite, designed to target those living in metropolitan city areas.

Coca-Cola market oriented definition?

Im not really sure what you mean here. If you meant is coca cola arket orientated I would say yes due to the recent release of the different varieties such as Coca Cola lime, anti-oxidant, and the new coke zero.. A definition of merket orientated could be a firm that undergoes extensive market research to determine the markets needs with the aim to fulfill these needs successfully.

Introduction to rural marketing?

The introduction to rural marketing was aimed at reaching out topeople in rural areas. This may also be used as a survey toestablish if a company may have rural branches.

What are Rural problems of India?

People in rural areas in India have many problems such as: . Over-population . Health . No clean water supply . Electricity . Education . Jobs . Roads . Scope for development . Lack of security . Illiterate administration . No modern facilities . The Indian government has therefore given rise to some more administrations (but to no avail) to help the people.

Scope of rural management in India?

RM provides an excellent opportunity for those who want to be a part of Socioeconomic development of rural areas. It provides a great insight on the dynamics of Rural India with more than 60% of the population lives in villages and to tap the abundant markets like Microfinance, FMCG, Pharma, Banking etc... Good Colleges to pursue RM are IRMA, XIMB-RM....

What are the disadvantages of rural life in India?

Some of the disadvantages of rural life in India are the lack ofmodern conveniences and lack of money. Jobs are scarce, and manythings people in more developed parts of the world, such asadequate medical care, reliable transportation, and jobs, aresimply not available in rural India.

What is the target market of coca cola?

I believe that my Coca Cola is aimed more at teenagers than any other age group. I also think it is aimed at male and female teens because it is seen as a hip, cool drink. I think this because it is mainly promoted on the television which is mostly watched by teenagers rather than older people. It is sold all around so that everyone can buy it but not many older people will because they usually prefer soft drinks or squash. It is set at a reasonable price of 97p for a 500ml bottle so that teens can afford it with their part-time jobs and/or pocket money. I do not believe it is for older women as now a day's more women are worried about their weight and how much sleep they get so they will probably be more likely to have Diet Coca Cola or Caffeine Free Coca Cola in order to maintain their healthy, balanced lifestyle. The packaging of Coca Cola is Red and White, both of these colours can be associated with both girls and boys, showing that it appeals to both sexes. As Coca Cola sponsors a football league which obviously is sports it can also show that it is aimed at younger people because they are the people that generally like sports and have it as a hobby, helping to define a target market. However it could also be aimed at families because it is very unlikely that a child would walk into a supermarket and buy a 2l bottle of Coca Cola and drink it all themselves. There are lots of offers surrounding Coca Cola such as buy on get one free and the recent buy two bottles of 2l Coca Cola and receive a free Coca Cola glass worth 97p. This would encourage families who go for their weekly shop to buy it because they feel that they are getting value for their money and will continue to buy Coca Cola even if there is no offer on it. This will develop stronger customer loyalty with Coca Cola whilst also bringing in a larger profit. Also you see Coca Cola in many different languages and different styles so that they can appeal to all different nationalities such as French, Chinese and many other countries. The company's beverages are generally for all consumers. However, there are some brands, which target specific consumers. For example, Coca-Cola's diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water target those who are fit, healthy and do sport. Winnie the Pooh sipper cap Juice Drink target children between the ages 5-12. This type of market approach refers to market segmentation. The Coca-Cola Company when advertising, has a primary target market of those who are 13-24, and a secondary market of 10-39.

Introduction for rural livelihood in India?

Agriculture is the main occupation in rural India. 70 % of the population live in villages and are dependent upon agriculture for their livelihood.Agriculture influences almost every sphere of life in rural areas.Even those engaged in non-agricultural activities are indirectly connected with agriculture.

What is the Difference between rural and urban market?

Difference between rural and urban market: . The market is a place where buyers and Sellers Exchange Things . In lay man terms "It is a place where buyers and sellers exchange goods/Service for some value in return such as Money" . So the Market is same everywhere . But , The difference is in the consumer behaviour . There will be different buyers in each market. This is because of different factors which Influence them. So the same way there is a difference between Rural and Urban Market. The factors are so many to define. There is a difference in all the marketing Variables. That is where most of the companies approach with different Marketing Mix and Strategies to Rural Market. The strategies differs from the urban to rural market. The companies which have understood the phenomena of rural market have succeeded in the market, For Ex: HUL, ITC, Colgate, Rajdoot Motorcycle. These companies have done a perfect home work and Implemented in terms of effort and Operations. These companies approach shows that there is a difference between Rural and Urban Market. The Differences can be Infrastructure, Economy, Lifestyle, Socio- Cultural Background, Availability or reach,Habits, Competition, Consumer Behaviour. Infrastructure: The facilities like Electricity, Internet, Roads and Buildings, Educational Institutions, Financial Institutions, Communication and Organised Market , Other Facilities differs in urban and Rural market. In urban everything gets implemented soon and Availability is also there. Where as in rural market everything takes a good amount of time. Economy: Here the Economy means, The earning Capacity in a rural Market. The cost of Living always depends upon their way of earning. So, the Income levels are unreliable, as Most of them are depended upon the seasons and Agriculture. So the Income levels cannot be a fixed one. Lifestyle: The Lifestyle , that is living pattern of both the markets differ a lot. This can be important factor which influences the companies to think of when they approach rural market. Socio- Cultural Background: Due to the illiteracy level, and Culture adaptability from long time the rural market always gets differ than the urban market. The superstition and other belief as well as the way of thinking towards products and goods differ in these two markets. Availability or Reach: Due to the areas which are diverted Geographically and Heterogeneous market the reach is very difficult. The logistics for rural market is a tough task than to reach the Urban Market. Habits: The daily routine of the people makes them to cultivate different habits. Apart from due to the awareness is low in Media terms there will be a difference in the habits. Competition: The competition in the market for brands and Companies always differ . As in rural markets it is always the channel Partner and Retailer plays a vital role. But where as in Urban Market Brand Plays a great role. Consumer Behaviour: Last but not least, The consumer behaviour is the task for the task for the companies . The mindset of the rural consumer is completely different from Urban Consumer. The Mindset of the consumer is different . For Ex: In urban market , to buy Electronic Item the customer thinks of Brand and Its updated feature. where as in rural market he thinks of in so many ways , such as money, Durability, Buying Capacity and so on. So these mindset makes a difference in both markets. .

Why is the rural marketing?

There are some cultural differences between those who live in avery rural area and the people who choose to live in an urbanenvironment. What appeals to one of these groups may not appeal tothe other. For example, farmers may not have much interest in aproduct if you market it as making you "cooler" or more dapper.However people living in the city may find this message far moreappealing.

What is your market share?

Basically the amount of the market that you take up. So there is a market for cell phones, and say Verizon owns 50% of that market share or say 2 billion and ATT owns 25% of the market share or 1 billion and so on.

What do you mean by rural marketing?

rural marketing is the process of marketing in rural areas,it includes the adoption of various marketing strategies and policies in rural market with a view to convert the needs and wants of rural people in industries

What are the subsidies for Coca-Cola in India?

Hindustan Coca Cola and Bharat Coca Cola are the subsidiaries ofCoca Cola in India. Coca Cola has been rejected in several Indiancities because of water issues and pollutants cased by the bottlingprocess.

Is Coca-Cola market oriented?

Coca Cola is market-oriented and most of its products aredetermined by what the market demands. The promotions are alsogeared towards a particular market.

What is Thompson rural marketing index?

The rural market is classified in to 3 parts- Consumer Market, Industrial Market & Service Market of different geographical areas and its potentials. Apart this TRMI explains the Rural Industrial market in parts of Constituents- Agricultural & allied activities , Product Consumables - Its all inputs require for farming and Durables- That means latest technologies uses in farming activity.

A essay on rural livelihoods in India?

An essay on rural livelihoods in India would likely focus onagriculture. A large percentage of those who live in rural areas ofIndia are farmers. Focus on the crops and animals raised.

What is rural administration in India?

The term is used to contrast with offices at nation-state level, which are referred to as the central government , national government , or (where appropriate) federal government . "Local government," generally acts within powers delegated to it by legislation or directives of the higher level of government and each country has some kind of local government which will differ from those of other countries.

Role of rural credit and marketing in rural development?

Rural credit and marketing can revolutionize the rural scenario andcan play a pivotal role in rural development. While urbanized banksare more inclined to extend credit to urban people, the ruralbanks, credit societies can assess the exact exact requirements ofrural farmers, artisans and offer credit to them or co-operativesformed by them. This in fact help them tol become self-dependentand ensure their livlihood.

How do you get agency of Coca-Cola India?

An application needs to be made to the Coca Cola soft drink company in order to have a franchise or factory building placed in India. Research will need to be done as to whether this area will be a viable location for the franchise to be a success.

Market share of top 5 veterinary medicine companies in India?

The total Market Size is approx.1900 crores in India. The top most company in India is Virbac is having almost 12% market share followed by Pfizer almost 10% ms. Then Provimi nutrition India has 10% MS,Sarabhai Zyduzs has 7%MS and Intervet now it is Merial INDIA has a MS of 6-7% 1.Virbac,2.Pfizer,3.Provimi,4.Zydus Sarabhai and 5.Intervet (Merial India) out of 5 4 are multinational companies entered in India and purchased India firms such as Ranbaxy,Alved,Baif,Vetcare,Glaxo India etc., Thanks S.Murali Product Manager

What is the market scale of Coca-Cola?

Almost worldwide . Some anti-semitic countries do not allow it as the preponderance of boardmembers used to be Jewish. I don't know if that is still true , but I remember a long time ago seeing the Pepsi people [ the actress Joan Crawford was married to one of the Pepsi higher-up]signing a contract to be the exclusive purveyors of American soft drinks to a Middle-Eastern country .

How education can make the rural market a different market?

Education is vital for development and growth of any economy. Educated people know much about technology with its latest versions, so they can use this factor in developing the products that are produced from the rural market , also increase the rate of its growth. Thats why developing countries which have limited education and limited literacy , suffer from lower rates of growth and they depend on exports.

How is rural marketing different from urban markets?

The market is a place where buyers and Sellers Exchange Things . In lay man terms "It is a place where buyers and sellers exchange goods/Service for some value in return such as Money" . So the Market is same everywhere . But , The difference is in the consumer behaviour . There will be different buyers in each market. This is because of different factors which Influence them. So the same way there is a difference between Rural and Urban Market. The factors are so many to define. There is a difference in all the marketing Variables. That is where most of the companies approach with different Marketing Mix and Strategies to Rural Market. The strategies differs from the urban to rural market. The companies which have understood the phenomena of rural market have succeeded in the market, For Ex: HUL, ITC, Colgate, Rajdoot Motorcycle. These companies have done a perfect home work and Implemented in terms of effort and Operations. These companies approach shows that there is a difference between Rural and Urban Market. The Differences can be Infrastructure, Economy, Lifestyle, Socio- Cultural Background, Availability or reach,Habits, Competition, Consumer Behaviour. Infrastructure: The facilities like Electricity, Internet, Roads and Buildings, Educational Institutions, Financial Institutions, Communication and Organised Market , Other Facilities differs in urban and Rural market. In urban everything gets implemented soon and Availability is also there. Where as in rural market everything takes a good amount of time. Economy: Here the Economy means, The earning Capacity in a rural Market. The cost of Living always depends upon their way of earning. So, the Income levels are unreliable, as Most of them are depended upon the seasons and Agriculture. So the Income levels cannot be a fixed one. Lifestyle: The Lifestyle , that is living pattern of both the markets differ a lot. This can be important factor which influences the companies to think of when they approach rural market. Socio- Cultural Background: Due to the illiteracy level, and Culture adaptability from long time the rural market always gets differ than the urban market. The superstition and other belief as well as the way of thinking towards products and goods differ in these two markets. Availability or Reach: Due to the areas which are diverted Geographically and Heterogeneous market the reach is very difficult. The logistics for rural market is a tough task than to reach the Urban Market. Habits: The daily routine of the people makes them to cultivate different habits. Apart from due to the awareness is low in Media terms there will be a difference in the habits. Competition: The competition in the market for brands and Companies always differ . As in rural markets it is always the channel Partner and Retailer plays a vital role. But where as in Urban Market Brand Plays a great role. Consumer Behaviour: Last but not least, The consumer behaviour is the task for the task for the companies . The mindset of the rural consumer is completely different from Urban Consumer. The Mindset of the consumer is different . For Ex: In urban market , to buy Electronic Item the customer thinks of Brand and Its updated feature. where as in rural market he thinks of in so many ways , such as money, Durability, Buying Capacity and so on. So these mindset makes a difference in both markets.

How much is one share of coca cola?

it depends on which country u are living in. coca cola has itself many divisions all around the world which have different profits and costs and thus different share price

Does Coca-Cola use target marketing?

Every company uses target marketing if (1) they can afford it, (2) they know how to do it and (3) it is applicable to the product. You don't see golf ball ads on soap operas. You don't see beer commercials on Nickelodeon. You don't see Depends ads on MTV. On the other hand, there is no bad audience for restaurants. Yes, Coca Cola uses Target Marketing by adapting the message to the audience, much like McDonald's does. The morning cartoon ads are generally not going to resemble what they run at dinner hour.

How do you purchase a share from the share market?

To Purchase or become a part of company first of all you need to find a broker ( a broker is a plat form which deals between company and an investor). Once you reached near broker you have to open an demat account which helps you in share trading and it is an essential step for starting a share market trading account. Now once you opened a demat account then you can easily buy or sell your desired stocks online or through your registered broker. Broker- A broker is play a role of mediator between Company and direct investors. You can easily find your nearest broker online through Google or may find in your city as stock market is a very large scale system so you will not face any difficulty in finding a broker. Demat Account - Demat account will play a role of saving account of stock market. When you buy a share that will transfer into your demat account because with out a demat account you cannot able to hold them for more then 24 hours of time. For More information visit the related link.

Where is the Coca-Cola India headquarters?

The Coca Cola India Headquarters is located in Haryana India. The address of the Coca Cola Headquarters in India is Enkay Tower Udyog Vihar 5, Gurgaon 122 106, Haryana, India.

What about share market?

In a share market, shares are bought and sold. The stock market isa share market, however besides shares of companies, otherinstruments like bonds, mutual funds and derivative contracts tooare traded in the stock market