Standard operating procedures for garment merchandising?

Answer 1

The chronological process of Merchandising is the following:

Step 1: Marketing:

Marketing personnel has to market his company in order to increase his customers and generate more and more revenue. : It acts as a bridge between buyer and the company for communication. The Marketing personnel here enclose a brochure and product picture with the mail and forward it to the prospective buyer for their convenience. The interested buyers reply to the enquiry letter submitting a sample product or sketch with measurement sheet to the merchandiser to follow the sample to go for production.

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Step 2 Costing and Negotiations:

Costing:

Merchandise makes a cost sheet to see if the product is feasible or not in terms of cost and revenue. Merchandiser has to calculate the cost of products including all wastes and accessories to tell the final cost of the product to his customers.

Negotiation:

Merchandiser must have a negotiating power on the price to convince his buyers on specific price to lessen the chances of loss. If price is negotiated then its time to sample approval from buyer.

The aim of negotiation/approach

"Win Win solution" Both parties are benefited.

The skill for negotiation:

1. Discovering common interest and removal of personal issues.

2. Questioning skill

3. Listening effectively

4. Understanding body language.

5. Observation and judgment.

6. Influencing skills

Step 3: Source Fabric

After negotiation the merchandiser have to find from where fabric can be found as per buyers requirement. There are two sources of fabric. 1. Local source 2. Foreign Source. Both local and foreign it needs to open a L/C. In textile sector generally back-to- back L/C is used to collect Fabrics.

Step 4: Prepare Lab Dipping, Dyeing and Fabric printing

It is an important part of sampling. If buyer wants color size product then he need to send them for proper coloring. After that lab test is send to the buyer for approve. For an example Letter that is send to lab is given below:

Date:

To

Mr. Babul

Knit Concern Ltd.

Sub: Lab Dip Programmed

Buyer Name: Info-united

Art:-Zob-3

Fabrics- 65%Cotton, 35%Polyester, S/J 180 GSM

SL #

Color Name

Pantone/Shade

Fabrics

Remarks

01

Orange

158 C

Gets approval Lab Dipping?

Lab Dip confirmation & may be fitting & workmanship changes:

1. Start with dyeing the fabric (if necessary start tests bulk)

   2. Sending preproduction samples or size set in original fabric with all already Confirmed

   details.

:

Dyeing: After the buyer approves lab test, and then sample is sent for dyeing.

Fabric Printing:Fabric printing is the process that applies a single or multi Colored/design on a white of dyed background fabric, using textile dyes. If there is any need have print, and then it is sent for printing.

Step 5: Source Prepare Trims & Accessories:

For preparing a product a company needs various types of trims and accessories. These are very much important for textile product. Such as tag, pin, scope tape etc. so it is the duty of a merchandiser to sourcing accessories before start production.

Step 6: Develop a Sample:

Sample is the physical form of buyer's specification or style/design.

After draw a cache a sample is prepared for the buyers and sends to the buyers. Sampling may be in two ways. 1. Sampling after confirmation price. 2. Sampling before confirmation price. For sampling a merchandiser need Fabrics, yarn, level, etc.

Types of sample/Stages of sample:

1. Proto Type Sample: This is the first sample given to the buyer. The sample is prepared according to requirement of buyer and this is the rough sample. The range of sample is about 1-2 to vary according to the requirement of buyer.

Comments on Proto Type:

Buyer gives his comments on sample and also recommends the changes in sample.

2. Counter Proto Sample:

This sample is based on the comments received from the buyer. For this sample, 2-3 pieces are required.

3. Salesman Sample:

Buyer sends the samples in market by salesman to get market feedback from customers it is done on 250-500 pieces or may exceed depending on season and customer. Buyer has to sell these garments to check and view.

Samples

Market

Feedback

Buyer's Design

Buyer's Merchandisers

Manufacturer's Merchandiser

Comments on Salesman Sample:

Feedback on sample from customer is send to merchandiser/ manufacturer.

4. Pre-Production Sample (PPS):

Manufacturer prepares it. All changes are confirmed on it. 2-3 pieces are required in pre-production sample.

Approval of PPS:

It is the stage where a sample may be approved or rejected.

If accepted go ahead to next step and if rejected then there will be the process of revision of previous steps. PPC department is also involved at this stage. Once PPC is involved, no change in styling is acceptable.

5. Size Set Sample:

2-3 sets of different size are sending to PPC (planning production and control). Manufacturer keeps one sample himself and one sends to buyer for cutting approval. Its purpose is that buyer will make no change in cutting details. If he makes some changes, he himself will be responsible for any loss/ damage.

6. Fit Sample:

No change in stitching is acceptable at this stage. 2-3 garments are used in fit sampling.

7. Photo Shoot Sample:

Now the sample is ready fort shipment. Buyer picks some pieces randomly to test its gauge, GSM, shrinkage. If all these are according to the requirement of buyer then shipment is said to be ok. 15-20 pieces are picked up as a sample to test.

8. Shipment Sample:

This stage is the completion of total order. And the garments are sending to shipment.

Step: 4 Production execution and tracking

A. Cutting the Fabrics: After confirmation of production and approve of the cutting the fabrics from the buyer, the cutting master started to cut the fabrics.

B.Sewing: In swing section the finish fabrics are sewing. There are various types of sewing machine that are given in the list of machineries.

C. Washing: It is most important factor in textile sector. In different stages of production, various spot we found in products that are needed to wash. Various spot we found in products that are given below:

1. Oil spot

2. Dirt spot

3. Print spot

4. Fabrics spot

D. Ironing: In iron section products are ironed for better finishing. Ironing product looks nice and shines. For iron generally steam boiler is used. Steam boiler is so much useful for iron. Sometimes iron shoes are used in iron for better ironing.

E. Packaging:Packaging may be defined as the activities of designing and producing the container or the wrapper for the product. Generally the packaging could be considered as the silent sells man of the product. When the garments are exported to the prospective buyer different type of instruction should have to be followed by manufacturers. Basically the clothing manufacturer is using three kinds of packages.

1. Primary Packages: Insertion a garment into a poly bag is considered as the primary package of garments. Full visibility makes the customer to identify the color, size and style etc.

2. Secondary package: Secondary package of a garment could be another poly bag or inner carton. Inner carton or master poly bag containing a number of garments, provide traditional quotation and make opportunities for sales promotion. This container facility of pack number of garment pertains to packing instruction given by the buyer. There are four packing strategies:

1. Solid Color Solid Size: all garments are of same size and color. e.g

Garments = 42

Color = Red, Size = Small

2. Solid Color Assorted Size: According to this strategy color of all pieces is same while there is variation in size e.g.

Garments = 42

Color = red

Size = Small, Medium, and long with ratio 1:2:1.

3. Assorted Color Solid Size: In this strategy color of garments is different while size is same.

Garments = 42

Color = Red & Blue

Size = Medium

4. Assorted Color Assorted Size: Garments are of different colors and sizes.

Garments = 42

Color = Red & Blue

Size = small & Medium

3. Shipping Package: this refers to packaging for necessary for storage identification or Transportation. Cartons are used as shipping package.

The Side Mark of cartons is: Carton no., Carton Measurement, Quantity (in pcs), Net weight (Single product). Net weight. (Six pcs product), Gross weight (Full carton).

Main Mark: Buyer Name. Consignees add. Order no. Style no. Color/size/Breakdown. Destination. Etc.

Carton Measurement: 3 ply (inner). 5ply (how much pcs), 7ply

Ensure Quality: Quality is the most important factor in textile sector. Buyers always emphasis on quality. So it is needed to care always on quality. A quality product always turns more buyers.

F Arrange Shipping Sample: Shipping sample is very important for shipment. Shipping sample means the representative of the product that we produced for the buyer. Sample must be repetitive according to color, size.

Follow- up Export Procedures: A merchandiser must follow the export procedures by himself.

Step 5 Export procedure

Cargo lifting advice is fixed to custom clearing agent/ Forwarder/ Transportation. Forwarder / clearing agent make arrangements for the custom clearance and booking of the space at earliest vessel. Following documents are required for the custom clearance. Detail is given following;

1. INVOICE: In Invoice following criteria is required.

1. Consignee and Applicant Addresses

2. Garment Description

3. Garment Price and Total Invoice value

4. Net and Gross Weight of Garments

5. PO (purchase order) no.

6. Freight Terms.

7. from # & Date

8. L/C. # (letter of credit)

2. PACKING LIST

There are following details in the packing list required as per buyer's instruction or mentioned in L/C.

1. Consignee and applicant addresses

2. Product description

3. Garment Style and color

4. Net and Gross weight of Garments

5. No. Of Pieces in the Carton and Carton Dimension also other necessary information, which gives help for the custom clearance.

3. Export-FORM:

E-FORM is issued and attested by the concerned bank (Islami bank Bangladesh ltd.)

4. BILL OF ENTRY

Applicable only in case of the imported material used in the manufacturing of the garments for the export purposes.

5. SHIPPING BILL

The forwarder prepares shipping bill. After the sub Management Information Systems ion of the custom docs, by the forwarder, custom authorities check the docs. And examine the shipment accordingly. They write the report on the backside of the shipping bill and allow the shipment for the export from Bangladesh. All these docs are then returned to the export department.

6. VISA PROCESS

After receiving the Docs from the forwarder, Export Department prepares the Visa docs, which are required for the export of garment to the following countries; USA, Canada, EUROPEAN countries.

7. NEGOTIATION / COLLECTION

After the completion of the Visa process, we submit the docs in the Bank for the negotiation/ collection. The docs are prepared according to the L/C. or the buyer requirement.

8. DOCUMENTS FOR THE BUYER

Export department also prepare documents for the buyer for the custom clearance of the shipment at the destination.

9. PAYMENT PROCEDURE

After the negotiation/ collection procedure of the docs, bank dispatches the same to L/C opening bank, to realize the payment. Foreign bank is bound to realize the same within the 10 to 15 days. REBATE CLAIM

10. COMMERCIAL INVOIVCE

In the commercial invoice all the details are mentioned required under conditions of L/C for the custom clearance and other necessary purposes.

11. PACKING LIST

It consists of color, weight, product code/other, coding numbers, no. of cartons, carton dimension, and carton packing.

12. BILL OF LADING/ AIRWAY

This is according to the L/C terms and conditions.