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The nature of service consumption

Updated: 9/18/2023
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11y ago

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the term consumption is often equated in the economic literature with consumer and corporate expenditures. in reality the word means "the act or process of using something up". its easy to understand how packaged goods are consumed.

in service marketing, customers didn`t normally obtain ownership of services. they merely acquire the right to a performance that makes use of the service firms assets.

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