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Was the cookie monster Sesame Streets idea?

Updated: 8/18/2019
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13y ago

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Not exactly.

Jim Henson developed a kind of proto-Cookie Monster (with teeth) for a snack food called "Wheels"... the monster was called the "Wheel-Stealer." The commercial featuring him was never actually aired. The basic design was reused for a Doritos commercial later, and then eventually with some modifications on Sesame Street. You'll notice the basic theme... ravenously devouring snack foods... has essentially always been present, it was just adapted to cookies generically rather than being a specific brand of snack.

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Q: Was the cookie monster Sesame Streets idea?
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