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Micro environment :- The environment which is close to business and affects itscapacity to work is known as micro environment.
Macro environment:- It icludes the factors that creats opportunities and threats to business units.
Wiki User
∙ 12y ago
Wiki User
∙ 11y agointernal and external factors affecting the company
internal factors such as strike of employees, lack of workers, etc.
external factors such as decrease in income, rise in inflation rate,...
Krish Jr
Microenvironment- it is the sum total of all the factors and variables which occur internally in the business and are influenced in a direct or indirect way by the management decisions
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