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1. put emphasis on external factors and ignore firm-specific factors

2. institutional issue plays an important role in shaping and controlling the industry, but porter just treat it as a factor, no as a influential force

3. his model is industry-based, how firms can do if revolutionary changes happen in the industry

4. how to explain multi-industry conglomerate, such as GE

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Q: What are the Limitations of porters five force model?
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