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What are the advantages of a small business going international through incremental stages rather than as a global start up?
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∙ 10y ago
The advantages of a company going international through the small business stage model, or through incremental stages, is a minimized exposure to risk and a gradual development of the company's international expertise (245).
Source, textbook: Multinational Management by Cullen & Parboteeah, 5e
Wiki User
∙ 10y ago
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