Interpersonal determinant of consumer behaviour are included culture ,social & family influence.Culture is the values ,beliefs ,preferences and taste transfer from one generation to the next generation.Besides that,the subculture is a group with their own distinct modes of behavior.
Social influence is divided into three parts which are reference group ,opinion leader and social classes. Reference group is a group whose value structures and standards influence a person's behavior.Opinion leader is trendsetter who purchase a new product before other and influence other people to buy it.Social classes divided into six part ,upper-upper class ,upper-lower class ,upper-middle class ,lower -middle class ,working class and lower class.
Family influence included four roles of spouse,there are autonomic, husband dominant ,wife dominant and syncratic dominant.
Autonomic role is independently in purchase of products such as personal care. Husband dominant role is certain purchase decisions are made by husband such as insurance. Wife dominant role is wife who make the purchase decisions such as buying children outfits. Syncratic role is both partners jointly make the purchase decisions such as buying house.
Interpersonal determinants of consumer behavior include social influence from family, friends, and opinion leaders, as well as reference groups that individuals associate with. These factors can impact an individual's attitudes, beliefs, and purchasing decisions. Word-of-mouth communication and social media also play a significant role in influencing consumer behavior.
needs and motives, perceptions, attitudes, learning and self concept theory
Interpersonal behavior refers to the interactions and relationships between individuals, including how they communicate, engage, and relate to one another. It involves understanding and responding to others' emotions, attitudes, and actions in social settings. Successful interpersonal behavior often involves effective communication, conflict resolution, and empathy.
consumer expectations
needs and motives, perceptions, attitudes, learning and self concept theory
age
Individual behavior is how an individual acts when they are working. Interpersonal behavior is how an individual acts with others.
Individual and interpersonal behavior in organization is the way people behave. Managers can impact interpersonal behaviors by offering incentives and rewards.
outline main determinants of demand for consumer goods?
what is the primary determinant of human behavior
what is the primary determinant of human behavior
Color Psychology is the study of color as a determinant of human behavior.