he began reshaping the company to suit the new marketplace by cutting low-yield routes, adding seats to aircraft, and trimming the number of employees from 41,200 to 37,000.
While he and Crandall were interviewing candidates to run American's marketing department, Carey realized that Crandall knew more about marketing than did the interviewees;
In 1981 Crandall introduced the concept of the frequent-flier program, calling it "AAdvantage" and rewarding repeat customers with free flying miles. American Airlines also introduced "AAirpass
Robert Crandall earned a reputation as the toughest executive in the airline industry by mercilessly pursuing the best return possible for the shareholders of American Airlines and AMR Corporation
Crandall bitterly opposed the deregulation of the airline industry
American
After retiring as the CEO of American Airlines in 1998, Robert Crandall founded a consulting firm called Crandall Associates. He also served on the board of directors for various companies, including Halliburton and Travelocity. Additionally, Crandall has been involved in advocating for and influencing aviation policies and regulations.
Robert Crandall was born in 1935.
Robert L. Crandall was born on December 6th, 1935.
Robert T. Bakker
Robert L. Crandall was born in Westerly, Rhode Island in the United States.
Horatio Alger Award, 1997.
Robert W. Crandall has written: 'Changing the Rules' 'Economic effect of television-network program \\' -- subject(s): Television programs, Economic aspects, Television stations