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What does promotional consideration mean when used before a commercial break on TV?
Wiki User
∙ 15y ago
When a sponsor provides something of value in exchange for a mention or display of the sponsor's product.
Examples:
* The sponsor provides free travel or hotel rooms in return for a short 10 second mention on the show. * HP pays the producers of The Office for showing HP-brand computers on the set.
Wiki User
∙ 15y ago
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