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External factors would include:
- Competition (what are they doing?)
- Customer behavior (needs, wants, and desires)
- Industry out look (local, national, global)
- Demographics (the change populations, there density, etc.)
- Economy (are we peaking, or moving negatively)
- Political movements and/or interference
- Social environment
- Technological changes
- General environmental changes
- Government interference (laws, regulations, policies, ect.)
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