that would be an oxymoron. pls click on link for further explaination http://en.wikipedia.org/wiki/Oxymoron that would be an oxymoron. pls click on link for further explaination http://en.wikipedia.org/wiki/Oxymoron
marketing information is looking for more resources and intelligence is the know how
If your a entreprener.......your really lame. You shouldn't start a buisness if you don't know. anyway...... the difference is that marketing intelligence and marketing information arent the same. intelligence= knowing information=discover or you already know. im bored trust me i have a buisness take my advice seriously@!
There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!
marketing market intelligence advocacy planning
otherwise they will cheat you
according to other sources available on the net and in books, they are Internal reporting systems, Marketing research systems,Marketing intelligence systems, and Marketing models.
according to other sources available on the net and in books, they are Internal reporting systems, Marketing research systems,Marketing intelligence systems, and Marketing models.
William Thomas Kelley has written: 'Marketing intelligence' -- subject(s): Marketing research
A marketing information system has four components: the internal reporting system, the marketing research systems, the marketing intelligence system and marketing models. Internal reports include orders received, inventory records and sales invoices. Marketing research takes the form of purposeful studies either ad hoc or continuous. By contrast, marketing intelligence is less specific in its purposes, is chiefly carried out in an informal manner and by managers themselves rather than by professional marketing researchers.
I think it's both. You are collecting publicly available data about your competitors to make some kind of guess.
No, this is because the market varies on daily basis (oil business)The information they get from marketing intelligence maybe different from what customersprospects distributors and dealers are selling and moreover the landing cost of the product brought maybe hiddin from the actual landing cost. The question here is that how do we solve this problem and get accurate information on marketing intelligence in other to know what other competitors are doing? No, this is because the market varies on daily basis (oil business)The information they get from marketing intelligence maybe different from what customersprospects distributors and dealers are selling and moreover the landing cost of the product brought maybe hiddin from the actual landing cost. The question here is that how do we solve this problem and get accurate information on marketing intelligence in other to know what other competitors are doing?
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