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What is a unit of analysis?

Updated: 4/29/2024
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12y ago

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The unit of analysis is exactly that: it is the unit that you have chosen to analyze in your study.

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12y ago
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1w ago

A unit of analysis refers to the level of entities or objects that a researcher is focusing on within a study. It could be individuals, groups, organizations, or any other discrete entity that is being studied and analyzed in research. Choosing the appropriate unit of analysis is crucial in determining the scope and findings of a research study.

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