What is basics of marketing?

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Basic marketing strategy must be and accomplish the following for a company to succeed:

* The marketing recognizes that it is a human activity that is directed towards satisfying consumer needs as identified by marketing research. Because of this, "human errors" can be made, and if so, must be corrected; and

* Solid marketing means that business activities direct the efficient flow of a product from the company to the customer or, said another way, to the consumer.
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