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What is branding value?

Updated: 8/20/2019
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12y ago

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People are willing to pay more for a brand than a product. Brand value is the extra money a company can make from its products solely because of its brand name. As an example, how much more is a consumer willing to pay for a coffee at Starbucks as opposed to a coffee at a fast-food restaurant?

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16y ago
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12y ago

Branding is key to business success. It is the quickest way for the company to express what it is and what it can offer. Brand values include professionalism, innovation, insight and marketing intelligence. Clarity in both brand values and strategy execution can facilitate an organization's connection with customers.

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