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What is canonical in seo?

Updated: 12/7/2023
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12y ago

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In SEO, "canonical" refers to the preferred version of a webpage, especially when there are multiple URLs leading to similar content. The canonical tag is used to designate the primary URL that search engines should consider for indexing and ranking, preventing duplicate content issues. This ensures that search engines understand the authoritative source of the content, consolidating its ranking signals to the chosen canonical URL. Proper canonicalization is crucial for maintaining the integrity of your website's SEO and improving the accuracy of search engine results.

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Brand Donut

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4mo ago
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12y ago

A 301 redirect is designed to help users and search engines find pieces of content that have moved to a new URL.

You usually want to use a 301 redirect over a canonical tag. A rel=canonical tag is a bit easier to implement as it doesn't involve doing anything server side. Its just a case of editing the tag on a page.

Only use a canonical instead of a 301 if:

  • A 301 is not possible
  • There are multiple ways to navigate to the page
  • When dynamic URLs are used.
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