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What is conversion rate optimization?

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Conversion Rate Optimisation (CRO) is a system for increasing percentage of visitors to a website that convert into customers or take any desired action on a webpage or app. Examples of this are applying for a job, making a reservation, seeking more information, making a purchase, etc.

The end goal of CRO is to use data testing to identify the most optimal customer experience that helps the brand generate an ROI, or return on investment.

For more information or to help to increase your brand's CRO, visit newrepublique.com.
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