False appeal is that when company advertising the benefits and those benefits are not communicated to the customers.
FALSE IMAGE APPEAL promises a better and more successful in life for those who will use the products.
One example of an advertisement of false image appeal is many makeup commercials. They try to sell their product to you in hopes that you buy it because you think you will look like the model in the commercial if you use their brand.
moral appeal
Bandwagon Appeal - the belief that something should be done because the majority of people do it (or wish to do it).
Snob appeal
FALSE IMAGE APPEAL promises a better and more successful in life for those who will use the products.
Some examples of the appeal technique used to lure customers are bandwagon appeal, snob appeal, testimony appeal, false-image appeal, humor appeal, reward appeal, and scientific evidence appeal.
FALSE IMAGE APPEAL promises a better and more successful in life for those who will use the products.
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False- The content of a message can appeal to consumers in a number of different ways-rationally, emotionally, and morally. Rational appeal focuses on how the product can benefit the user, or how it is in his or her self-interest to buy it. Emotional appeal uses feelings to motivate customers to buy. A moral appeal is directed at a person's sense of ethics.
False image appeal is when a viewer is essentially tricked into thinking a product will give you results that you see. An example would be mascara product commercials; most of the time the actors are wearing false eyelashes instead of the mascara being advertised.
rule of 3 eg: grace space pace command eg: you can do it! rhyme alliteration use product name
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Affidavit
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