Maslow's hierarchy of needs is a reference frame for discussions or actions when dealing with or trying to influence an audience (whether one or one million). I believe you must first consider the Maslow Level the target audience or group is residing on to develop an effective strategy to influence them. This is especially important to avoid putting your own values on others. This may be people from other political groups, races, religions, or countries. I have many times in travels seen Americans living on the self actualization plane frustrated or ineffective due to failure to understand that their target audience lives on a significantly different level in the hierarchy of needs.
Maslows's hierarchy of needs is a theory of psychology that can be described as follows: The needs of people are hierarchical, starting with food, shelter, safety, until reaching self actualization. In order to achieve a next level, the one below it must be met. For example, students must have the basic needs met before they can settle down to learn.
The theory describes different levels of human needs (usually represented in the form of a pyramid steps). There are 5 levels of needs:
It explain the different needs of the human beings starting from physiological need to safety needs and so on.
The most fundamental starting from the bottom of the pyramid to the top is in this order.
Bottom of Pyramid
1. Physiological - Such as food, water, sleep, excretion
2. Safety - Physical, Financial, Mental (body, employment, health, property, etc)
3. Love/Belonging - The need for acceptance. Friends, Family, Intimacy
4. Esteem - To be accepted and respected by others and self. confidence, the need to achieve.
5. Self Actualization - Reaching your full potential in life. Done through morality, creativity, problem solving and having a proper outlook on life.
Top of Pyramid
Maslow has a hierarchy of five levels of basic needs. In the levels of the five basic needs, a person cannot meetl the second need until the demands of the first need have been met, nor the third need until the second need has been met, and so on. Here are the five need levels:
1. Physiological Needs - these are our biological needs such as oxygen, food, water, etc. These are the strongest needs because without them we could not survive.
2. Safety Needs - these are our needs for safety and security. Most adults do not think about their safety needs unless they are in a time of emergency, but children often worry about their safety.
3. Love, Affection, and Belongingness Needs - these are our needs to overcome feelings of loneliness and alienation. We have a need to give and receive love and affection. We need to feel a sense of belonging.
4. Esteem Needs - this is the need for self-esteem and the esteem of others. People have a need for stable, firmly based, high level of self-respect and respect from others. These needs, when they are met, make a person feel self-confident and valuable. When they are not met, a person feels inferior, weak, helpless, and worthless.
5. Self-Actualization Needs - this is the need to be and do what you were "born to do". Instead of feeling restless and unsatisfied, you become what you were "meant to be". It is where you realize what you want out of life and make it happen.
Maslow's hierarchy of needs is often portrayed in the shape of a pyramid, with the largest and most fundamental levels of needs at the bottom, and the need for self-actualization at the top.[1][6]
The most fundamental and basic four layers of the pyramid contain what Maslow called "deficiency needs" or "d-needs": esteem , friendship and love, security, and physical needs. With the exception of the most fundamental (physiological) needs, if these "deficiency needs" are not met, the body gives no physical indication but the individual feels anxious and tense. Maslow's theory suggests that the most basic level of needs must be met before the individual will strongly desire (or focus motivation upon) the secondary or higher level needs. Maslow also coined the term Metamotivation to describe the motivation of people who go beyond the scope of the basic needs and strive for constant betterment.[7] Metamotivated people are driven by B-needs (Being Needs), instead of deficiency needs (D-Needs).
Physiological needsFor the most part, physiological needs are obvious - they are the literal requirements for human survival. If these requirements are not met, the human body simply cannot continue to function.Air, water, and food are metabolic requirements for survival in all animals, including humans. Clothing and shelter provide necessary protection from the elements. The intensity of the human sexual instinct is shaped more by sexual competition than maintaining a Birth Rate adequate to survival of the species.
Safety needsWith their physical needs relatively satisfied, the individual's safety needs take precedence and dominate behavior. These needs have to do with people's yearning for a predictable orderly world in which perceived unfairness and inconsistency are under control, the familiar frequent and the unfamiliar rare. In the world of work, these safety needs manifest themselves in such things as a preference for job security, grievance procedures for protecting the individual from unilateral authority, savings accounts, insurance policies, reasonable disability accommodations, and the like.Safety and Security needs include:
Humans need to feel a sense of belonging and acceptance, whether it comes from a large social group, such as clubs, office culture, religious groups, professional organizations, sports teams, gangs, or small social connections (family members, intimate partners, mentors, close colleagues, confidants). They need to love and be loved (sexually and non-sexually) by others. In the absence of these elements, many people become susceptible to loneliness, social anxiety, and clinical depression. This need for belonging can often overcome the physiological and security needs, depending on the strength of the peer pressure; an anorexic, for example, may ignore the need to eat and the security of health for a feeling of control and belonging.[citation needed]
EsteemAll humans have a need to be respected and to have self-esteem and self-respect. Also known as the belonging need, esteem presents the normal human desire to be accepted and valued by others. People need to engage themselves to gain recognition and have an activity or activities that give the person a sense of contribution, to feel accepted and self-valued, be it in a profession or hobby. Imbalances at this level can result in low self-esteem or an inferiority complex. People with low self-esteem need respect from others. They may seek fame or glory, which again depends on others. Note, however, that many people with low self-esteem will not be able to improve their view of themselves simply by receiving fame, respect, and glory externally, but must first accept themselves internally. Psychological imbalances such as depression can also prevent one from obtaining self-esteem on both levels.Most people have a need for a stable self-respect and self-esteem. Maslow noted two versions of esteem needs, a lower one and a higher one. The lower one is the need for the respect of others, the need for status, recognition, fame, prestige, and attention. The higher one is the need for self-respect, the need for strength, competence, mastery, self-confidence, independence and freedom. The latter one ranks higher because it rests more on inner competence won through experience. Deprivation of these needs can lead to an inferiority complex, weakness and helplessness.
Maslow also states that even though these are examples of how the quest for knowledge is separate from basic needs he warns that these "two hierarchies are interrelated rather than sharply separated" (Maslow 97). This means that this level of need, as well as the next and highest level, are not strict, separate levels but closely related to others, and this is possibly the reason that these two levels of need are left out of most textbooks.
Self-actualization"What a man can be, he must be."[8] This forms the basis of the perceived need for self-actualization. This level of need pertains to what a person's full potential is and realizing that potential. Maslow describes this desire as the desire to become more and more what one is, to become everything that one is capable of becoming.[9] This is a broad definition of the need for self-actualization, but when applied to individuals the need is specific. For example one individual may have the strong desire to become an ideal parent, in another it may be expressed athletically, and in another it may be expressed in painting, pictures, or inventions.[10] As mentioned before, in order to reach a clear understanding of this level of need one must first not only achieve the previous needs, physiological, safety, love, and esteem, but master these needs. Self-transcendenceMaslow later added Self-transcendence. [1]maslows theory
Maslows hierarchy of needs theory in motivation
maslows theory
hierarchy of needs
http://www.project-dream.com/images/Maslows-Hierarchy-Needs.50.jpg
Maslows Heirarchy of Needs
he is an American theorist who is most famous for his hierarchy of needs, which encompass everything from basic needs to self-actualisation in order to demonstrate what motivates people
Explain the advantages and disadvantages of Best Buy's different employee programs using Maslows hierarchy of needs theory reinforcement theory and expectancy theory?
physiological safety security social self esteem ego and self actualization needs
In Abraham Maslow's Hierarchy of Needs, the needs that must be met first are the physiological needs, such as breathing, eating, sleeping, sex, homeostasis and excretion. Once these needs are met, then man can focus on needs of "safety" and so on and so forth until a man can focus on Self-Actualization.
Maslow's Heirarchy consists of five different levels that are often show inside of a multi colored pyramid. The five levels are basic needs, safety needs, social needs, esteem needs, and self actualization.
Self-actualization: When you fulfill the other levels, yo get to the self-actualization level, which is when you find what you are best in and try to reach your full potential.
5 different levels of basic human needs prioritised in order of importance