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What is meant by brand management?

Updated: 12/11/2022
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Wiki User

13y ago

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It is managing the way(s) your brand is distributed through various communications as well as how it is perceived.

Brand management is managing the tangible and intangible features of a brand. It includes developing a promise, making that promise and maintaining it.

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13y ago
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SMCSEazka22

Lvl 2
1y ago

Brand management is an expansive term used to portray promoting systems to keep up with, improve and carry attention to the more extensive worth and notoriety of a brand and its items over the long run.

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It is managing the way(s) your brand is distributed through various communications as well as how it is perceived. Brand management is managing the tangible and intangible features of a brand. It includes developing a promise, making that promise and maintaining it.


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