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What is role of Media in Brand Marketing?

Updated: 8/19/2019
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12y ago

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Brands identify the source or marker of a product and allow consumers-either individuals or organizations. Consumer may evaluate the identical product differently depending on how it is branded. Consumers learn about brands through past experiences with the product and its marketing program. As consumers' lives become more complicated, rushed and time-starved, the ability of brands to simplify decision-making and reduce risk is invaluable.

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Q: What is role of Media in Brand Marketing?
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