There is a great difference between customer awareness and brand awareness. Customer awareness refers to informing customers about anything in the market whereas brand awareness refers to sensitizing customers about a particular product or service.
A brand is a equal to a company's reputation. It is how someone feels and thinks about a company. Marketing is everything else a company does that touches a customer.
The major difference between sales management and marketing management is that sales management deals with closing the deal and marketing management deals with getting brand awareness out in the business sector so that the products are advertised.
The marketing division of a business is responsible for dealing with all aspects related to "brand awareness". Actually there are several types of brand awareness, for example "aided awareness" or "top of the mind awareness".
Qualifying dimension is those important to include a customer type in a product-market. Meanwhile, determining dimensions are those affect the customer's purchase of a brand in a product-market.
The difference between brand position and a big idea is how a given advertising idea is placed.
Store brand coke has a weird aftertaste. If you can't tell the difference, go for the cheaper option :)
You're paying for the brand name or not.
Advertisement helps in creating awareness about a brand. It helps in creating a brand image,by depicting the characteristics of the brand ,how it is different from the competitor(that is Point of parity and Point of Difference),benefits,reinforcing,revitalizing the brand. All these thing help in creating a image of the brand and if it is good then it leads to Brand loyality
Well a no name brand doesn't have a name but a brand name does
Brand names.
Glock is a brand. 9mm is a caliber size. So, there is no difference between a 9mm glock and a 9mm of another brand as far as caliber size.
The brand is the emotional shortcut between a company and its customers.