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What is the difference between international and global marketing?
Wiki User
∙ 11y ago
Global marketing refers to marketing on a worldwide scale, taking into account differences in global operations. International marketing, rather, refers to one country marketing specifically to Another Country.
Wiki User
∙ 11y ago
International marketing refers to marketing activities that target customers in different countries, while global marketing involves creating a standardized marketing strategy that can be applied worldwide. International marketing may involve adapting products and strategies to suit local markets, while global marketing aims for consistency and uniformity across all markets.
Wiki User
∙ 12y agoglabal marketing refers to viewing the whole world as one globe in which a standardised product can be produced.it refers to seeing similarities in culture and tastes and ignoring the little diifferences that exists.glabal marketing is done for economies of scale purposes,intergration,supply chain value maximisation and to keep pace with technology.
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